Ideas for our digipack

We wanted to keep our digipack simple, organic and in theme with the tone of music. We have gone for a very earthy colour scheme of natural browns greens and pale yellows.

We will be using this template to design our digipack. It is in the style of a more traditional CD case, rather than the other style of digipack. (reference to previous post)

We want a continuous theme of nature with trees and fields. We will also continue this in our video. We want the audience to be able to relate to the digipak in a similar way as they do to the music.

As you can see we will use our chosen font throughout the digipack. This will be to ensure, not only continuity across the products, but help build towards our brand identity. The colours chosen are also part of our brand identity and will also represent the natural, earthy, honest appeal of our artist and products.

We have chosen to keep the outer sides of the digipack quite simple; not to complicated as this may not appeal to our target audience. The layout is simple with an image, few parts of text and the industry information on the back.

The inside of the digipack is where the artists information will be, the CD and the track list. We have also included the music label logo so the audience is clear as to who the artist is signed to. Why we have included this is because some consumers of music will stay loyal to a certain label, mainly because they like the majority of artist signed by that label. This may be because some labels specailise in certain genres of music.

Again the layout of the inside of the digipack is simple. We think simple is effect within the genre of music, with regards to design, because it tells the audience simply what they have purchased, and what to expect.