What is a music video?

A music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

A music video is a tool used to do many things;

• promote the artist
• create a visually stimulating story for the song
• raise awareness
• representation of the artist/culture

Key features (varies dependant on genre)
- the artist/s
- song
- dancing
- product placement
- mise-en-scene
- instruments
- lip syncing
- both sexes