Target Audience

The three bands i have chosen to look into are Florence and The Machine, Lostprohets and Eminem.

These three bands have different audiences and therefore use different ways in which to promote there music.

Florence and the Machine.

Her website is very music based around her music and lifestyle, with her website very individually designed to match her genre of music.

There are direct links to her news and blogs and events she is taking part in. On the right hand side of the website is her latest video, which the audience can choose to share with there friends via different social networking sites, enabling simple 'free promotion'.

The main purpose with Florence's website is, I believe to create a relation between her, individually, and her audience. The idea of purchasing her music is not overly clear, its more a way for her to communicate with her fans. The option to purchase her music online is still available, via the link for media.

Lostprophets

Lostprophets however, their website is based more on informing fans and promoting their work.

The first page of the website is the name, photos, new album and 4 ways to purchase their music. you then click on a button to enter their website.

Once the website is entered by the audience the layout is basic and informative; more aimed to discuss and expand on recent events.

The website has clearly be designed with the bands audience in mind, with the dark background and interesting graphics, something that would appeal to Lostprophets target audience. The idea that purchasing the music immediately through downloads is big, and its clear to see the band uses online distribution of their music as a strong and successful way to sell their music.

Eminem

Eminems website is very basic. Clearly labelled navigation to news, store, community and his work, and in your face promotion, with the video of his latest hit being the only thing on the main page, is what makes his very basic website work well. The background image ties in with the theme of the video, which almost persuades the audience to like the video. For someone like Eminem to have such a basic website simply illustrates how he almost doesn't need to promote because he knows his fans, his audience, will be loyal and still purchase his music. 

(the white rectangle is where the video is displayed, unfortunately it didnt load when i took the screen print)