- there is a relation between the music and the visuals: the editing may match the pace of music.
- a particular music genre may have a particular style of music video and iconography. (such as live performance video with rock genre)
- there is a demand on the record company for lots of close ups of the main artist/group.
- the artist may develop their own star iconography, both in and out of their videos, which, in time, becomes part of their star image. (eg Lady Gaga)
- there is likely to be a refernce to voyerisum, particularly in the treatment of woman, but also in terms of systems of looking (mirrors, or screens with screens)
- there are likely to be intertexual references, either to other music videos or film or tv text.
No comments:
Post a Comment