Lady Sovereign aka 'Lady Sov'
Lady Sovereign has a clearly niche target audience. She is one of the UKs favourite and few, female rapper/grime artist. Shes known for her petitness and casual dress, laid back attitude and outrageous opinions, which all help her succeed in a market dominated by male artists.
She started her music career on chat rooms, joining forces with Dj Frampster, producing 20 minute sets using an old pc and microphone for the grime/hip hop audience also using the chat room.
From here, she landed herself a place in an educational film, which lead to her recording the soundtrack. Record producer Medasyn got hold of her soundtrack recording and joined her with other grime/hip hop artists for a contest called 'the battle'.
From here, she became more well known for being an individual female grime/hip hop artist.
Shes used her persona, and image, to attract more of her audience and has since become a well known and loved artist.
The niche market she once targeted has grown to become a lager, worldwide audience.
No comments:
Post a Comment